Hakkoda / an IBM Company
Internal · Leadership Briefing
GTM Asset Creation & Packaging System

One source of truth for how we prove what Hakkoda and IBM build.

We are building an alternative to one-off, deadline-driven collateral — a structured library of client proof, mapped to capabilities and verticals, that compounds in quality and reuse with every engagement. The output is sales and marketing material that is faster to produce, consistent across teams, and defensible in front of any buyer, because every claim traces to a verified source.

157
Client proof points cataloged and structured
8
Capability areas defined and proof-mapped
13
Industry verticals covered
~98
Records with confirmed, quantified outcomes
The data layer

Every record is extracted from raw source material, win-story decks, the master case-study deck, engineer write-ups, and the public site, then normalized into one structured schema: capability, vertical, delivering team, architecture, metric, and proof status. Unstructured use cases become queryable, comparable data.

It is a living source of truth that grows with every new engagement, and it feeds both off-the-shelf assets and custom collateral built on the fly for a specific client or pursuit.

Today it lives as a structured markdown library. Next it moves into a database that powers an interactive, searchable internal asset library and data room for sales and marketing.

The system, end to end
Intake · new client use cases and builds, logged at close-out
Layer 1 · Data
Source of truth
157 structured records, growing with every engagement
13 verticals8 capabilitiesDelivery + proof statusNamed metrics and quotes
Layer 2 · Logic
Intelligence
Turns records into the right proof, and spots what is missing
De-duplicationCase mappingCapability matchingPattern recognition
Layer 3 · Presentation
Asset engine
Locked Carbon and IBM-compliant templates with surgical functionality
Carbon / IBM brandingShare CTAsArchitecture diagramsDemo videosProof tables
Output · three-pagers, leadership briefings, internal data room
01Where we are
The source of truth is builtLive
157 client engagements captured in one schema: capability, vertical, delivering team, architecture, metric, and proof status. The top three verticals (Healthcare 42, Financial Services 23, Retail & CPG 22) are deep enough to staff most enterprise conversations today.
A matching engine connects proof to capabilityLive
A logic layer ranks the strongest proof for any capability and separates Hakkoda-delivered from IBM-delivered work, so the right evidence surfaces in seconds instead of a manual hunt.
Capability three-pagers in draft5 drafts
Intelligent Automation, Decision Intelligence, Data Modernization, Customer & Product Intelligence, and Agentic Orchestration are drafted on a locked, co-branded template with supporting architecture diagrams.
First partner three-pagerSnowflake
Snowflake is the first partner three-pager, generated from the source of truth on the same locked template and already deployed for review.
The six three-pagers
Three-pagerTypeStatusLink
Intelligent AutomationCapabilityDraftView →
Decision IntelligenceCapabilityDraftView →
Data ModernizationCapabilityDraftView →
Customer & Product IntelligenceCapabilityDraftView →
Agentic OrchestrationCapabilityDraftView →
SnowflakePartnerDraftView →
The power of good data
A full three-pager from a single prompt.

Once this version of the source of truth was standing, the Snowflake three-pager above was generated from one prompt. The structured proof did the work: the right clients, metrics, and quotes were already queryable, so the asset assembled itself on the locked template.

"Let's test our capabilities and spin up a three-page Snowflake x Hakkoda / IBM 3-pager, using the Agentic Orchestration template as is for the presentation layer and structure."
View the Snowflake three-pager →
02How the data is structured and searchable

Each engagement is extracted into one structured record with the same fifteen fields, so unstructured use cases become comparable, queryable data. Four of those fields are search facets: stack them and 157 records collapse to the exact proof a pursuit needs.

filterable facetrequired / conditional shown at right
Identity
Client / entityrequired
Verticalfacet
Delivering entityfacet
Classification
Capability bucket(s)facet
Architecture / tech stackrequired
Architecture diagramconditional
Proof
Metric statusfacet
Metric(s)conditional
Quotes / testimonialsconditional
Sourcerequired
Usage guidance
What it's good forrequired
Do not use foroptional
Governance
Date loggedrequired
Last verifiedrequired
Source conflict noteconditional
Vertical· 13 values
Healthcare 42Financial Services 23Retail & CPG 22Energy 10Supply Chain 5+8 more
Capability bucket· 8 values
Data ModernizationDecision IntelligenceIntelligent AutomationCustomer & Product IntelligenceTrusted Data & GovernanceData ProductsAgentic Orchestration
Delivering entity· 5 values
Hakkoda 72IBM Consulting 67IBM Build EngineeringIBM internalPartner
Metric status· quality tier
Confirmed 98Structural 53Directional 12UnconfirmedMethodology only

Architecture and tech stack is keyword-searchable (Snowflake, watsonx, dbt), and a present quote or diagram acts as a flag.

Example: stack three facets
Data Modernization + Healthcare + Confirmed focused result set
Beth Israel Lahey, Edwards Lifesciences, City of Hope, CMS, Advocate Health and peers, each a named build with a confirmed metric, ready to drop into an asset.

Today these facets filter the structured markdown library. In Phase 2 the same model powers an interactive, searchable database and the internal data room.

03Why leadership can trust the numbers

Every record carries a proof status. No metric is presented as a client outcome unless it is confirmed in a source. Delivery is balanced and labeled: roughly 72 records are Hakkoda-delivered and the remainder IBM-delivered (IBM Consulting and IBM teams), with co-branding flagged for review before anything goes client-facing.

~98
Confirmed
Hard, quantified outcomes verified in a case study or engineer source. The backbone of every asset.
~53
Structural
Named build, named client, real architecture, where no percentage metric exists yet. Credible without a number.
~12
Directional
Projected or estimated figures, always labeled as such and never passed off as realized results.
04Roadmap
Now
  • Polish the five capability drafts and the Snowflake partner draft toward deployable quality
  • Marketing review next week with Millie's team: Daniel on hosting and delivery, Roberto on brand compliance, Zach on client and data validation
Next
  • Evolve the first set of three-pagers into deployable, brand-approved assets hosted on Cloudflare
  • Wire full functionality across them: share CTAs, architecture diagrams, and demo videos
Then
  • A self-serve, access-gated data room for sales and marketing
  • Members generate custom assets on the fly from the validated source of truth
  • Built on locked, compliant templates, CSS, and brand guidelines
  • Systematize ongoing growth of the source of truth, logging new client builds, outcomes, use cases, capabilities, and metrics as standard practice
As of 18 June 2026 · figures from the v2 source-of-truth index © Hakkoda, an IBM Company 2026 · Internal use only